from having browsed this book, it is an *excellent* definitive introduction to game theory and why it is such an essential building block for understanding not just game playing, but human interactions in general, economics, and even social design principles (e.g. for social websites to build for MyNextStartup).
See also: "Is the Tipping Point Toast?" - Fast Company magazine article discussing how Duncan Watts has apparently debunked the influencer hypothesis that Tipping Point perpetuates.
recommendations
WebBooks - books for anyone looking to build/design/develop for the web
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